The Quick Wins for Building a Breathtaking Brand

Five quick wins to give your brand marketing a shot in the arm

Branding is a long-term play — you’ve heard this before. And it’s true. Differentiating yourself from the competition takes time. The consequences of overlooking this can be fatal for your business.

I’ve written before about a brand’s role as a guru (an analogy I’ll continue to run with here). Building a relationship of this kind with your customers often takes years of incremental work.

But many businesses, particularly smaller ones, do not have the luxury of time. The resources they allocate need to deliver results — and fast!

In this article, I’m going to lay out five quick wins that will give your brand marketing a shot in the arm.

For this specific purpose, I’m defining a “quick win” as:

An initiative that a small business could deliver in around two weeks at a fairly low cost.

And here they are.

Implement brand approvals

Imagine for a moment seeking out a guru and then, at every interaction, finding that their appearance and world view has changed, even slightly. It wouldn’t fill you with confidence.

Ensuring that your visuals and messaging are consistent across every touchpoint is the key to cementing your brand in the minds of your…