The Quick Wins for Building a Breathtaking Brand
5 min readJan 21, 2021
Branding is a long-term play — you’ve heard this before. And it’s true. Differentiating yourself from the competition takes time. The consequences of overlooking this can be fatal for your business.
I’ve written before about a brand’s role as a guru (an analogy I’ll continue to run with here). Building a relationship of this kind with your customers often takes years of…