To Measure Is to Master: My Top 3 Brand Health Metrics
5 min readSep 19, 2021
“We really do need to strengthen our brand,” says one senior leader. The room instantly fills with affirmative murmurings.
“Mmm,” “yep,” “definitely,” “sure do”.
The hum subsides. “Right, next agenda item”. Meeting ends. Brand-related actions — nil.