Who Else Wants To Create Value Propositions Like Apple, Amazon, Facebook, Google and Tesla?
A compelling value proposition is the underpinning of any successful business offering. Without it, your product or service is toast.
What follows are five models for how the some of the world’s biggest and best companies have developed extraordinary value propositions.
Value proposition: an innovation, service, or feature intended to make a company or product attractive to customers.
But, first, some quick and useful context.
I recently read “Value Proposition Design” by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, and Trish Papadakos.
This book - which is part of the Strategyzer Series - is a treasure trove of tools and templates designed to guide entrepreneurs on how to create products and services that customers really want.
In essence, “Value Proposition Design” revolves around populating and establishing a fit between two canvases.
The Customer (Segment) Profile which maps:
