Why Brand Is Your 1 in 4 Chance of Business Survival
3 min readMay 25, 2021
Businesses rise and fall — it’s the natural progression of things. Many companies once considered great have long either collapsed or been overtaken by a fresh-faced challenger.
But, in spite of this, there are some businesses that continue to endure and thrive. They seem almost immune from the cut and thrust of competition. They are survivors.