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…ppeal to universal human desires and emotions in order to establish a connection with the audience. Most importantly, it should go beyond the brand’s products or services and communicate something deeper about the brand’s values and mission.
Ayooluwatomiwa Kaiyewu
Nathaniel Bastin
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Yes! Great article, Tomiwa.
Full Stack Brand Builder | Published in “The Startup”, “Better Marketing” & “Entrepreneur’s Handbook” | x.com/NB_Branding
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