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Your 7 Brand-Related Quotes from 2020
Books — I read a stack of them this year. I plan to work my way through another stack next year. They’re wonderful.
But, despite the thousands of pages I’ve turned, there is, alas, only so much a brain can hold onto. And it’s so often the quote — a repeatable little gem of wisdom — that offers the stickiness one needs to capture and retain an idea.
And, so, in the spirit of giving back, here are seven brand-related quotes that have resonated with me in 2020.
On the power of branding:
“With an explosion of choice, consumers need an ability to make decisions about how to spend their time and money… Great brands become even more powerful tools for guiding consumer behaviour.” Robert Igor
Taken from “The Ride of a Lifetime” by Robert Iger. Related article here.
On the function of branding within organisations:
“The importance of…
