Published in About Me Stories·PinnedMember-onlyAbout Me — Nathaniel BastinHello 👋 Hi. Thanks for stopping by! By way of introduction, I’m Nathaniel, a brand builder and marketing bod living in Surrey, England. I really, really dig what I do. I’ve long believed that a momentous business is one that truly improves the human condition. And, to that end, I’ve dedicated my…About Me2 min readAbout Me2 min read
Published in Better Marketing·PinnedMember-only77 Brand Marketing Terms and What They MeanThe profession of brand marketing is awash with words and terms that, without an understanding of what they mean, can leave you feeling overwhelmed or confused. But, fear not — help is at hand. Here’s a comprehensive brand marketing glossary to get you through. Brand A name, term, design, symbol or…Branding7 min readBranding7 min read
Published in The Startup·PinnedMember-onlyIn the Beginning: Legendary Origin Stories of Amazon, Microsoft, Apple and 7 MoreQuestion: Before revolutionising the vacuum, what was James Dyson originally looking to reinvent? For those that make it all the way to end, the answer will be revealed! I recently read “Branding: In Five and a Half Steps” by Michael Johnson.Marketing7 min readMarketing7 min read
Feb 28Member-onlyMonthly Muse: February 2023It’s February, and I’m now desperately in need of some sun. British I may well be, but is a single ray of sunshine too much to ask!? I implore thee. But no matter what, coming in hot, here’s February’s Monthly Muse. A book I’m currently reading “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains”…Books2 min readBooks2 min read
Feb 26Member-onlyHow Branding Can Help Your Business Survive a RecessionRecession! The mere word can upset the steady stroke of many otherwise established and valiant entrepreneurial swimmers. Some might say that’s understandable — but does it need to be? I very much think not. In fact, a carefully nurtured brand could well be the buoyancy aid you can rely on…Branding3 min readBranding3 min read
Jan 31Member-onlyMonthly Muse: January 2023Welcome to another year. It’s so good to be back with you. Kicking us off, here’s January’s Monthly Muse. A book I’m currently reading “The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention” by Nicolas Cole The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention Buy The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention by Cole, Nicolas…www.amazon.co.ukBooks2 min readBooks2 min read
Jan 27Member-onlyDear Branders. I Think I’m Done With Brand Purpose. Here’s Why.Dear Branders, I have a confession to make. As a devoted brand marketer, it’s something I’m almost too afraid to admit. As I write this letter, I can feel my hands trembling with each newly scribed word. This isn’t going to be easy. But, deep breath. Here it goes. … …Branding5 min readBranding5 min read
Dec 31, 2022Member-onlyMonthly Muse: December 2022Good tidings! We’ve reach December, the month where — for the northern hemisphere, at least — winter officially begins. Brrr! And here with a blizzard of pensiveness, it’s 2022's last Monthly Muse. A book I’m currently reading “The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life”…Books2 min readBooks2 min read
Dec 27, 2022Member-onlyRevealed: My Top 7 Marketing and Business Books of 20222022 — where did that year go? Well, I’ll tell you. It went on reading (for me, at least) and lots of it. This year, I leafed my way through a whole stack of books — some really wonderful — on the subjects of branding, marketing and business. And it…Marketing7 min readMarketing7 min read
Dec 14, 2022Member-onlyAha! 7 Lessons I Learned About Branding in 2022Branding is like anything else. If you dedicate enough time to it, you’ll inevitably come to collect a fair number of subject-matter tidbits. Those little aha moments along the way: too light to blog about, too weighty to forget. So, as a reading, writing, quoting, citing one-man-brand-band, it won’t surprise…Branding4 min readBranding4 min read
